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Inoui Editions Eiffel Tower Wrapped in Fabric

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FOOH Impact Score

Impressive

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Credits

Brand: Inoui Editions

Who we think created this: Metin Akçakoca

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Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effect / Animation: Morphing & Transformation

Surroundings: Eiffel Tower, City

Date posted: July 5, 2024

Source: Instagram

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In this Inoui Editions faux ooh ad, the Eiffel Tower becomes the canvas for a luxurious fashion display as vibrant jungle-themed scarves wrap dramatically around its iron structure. The scene unfolds as the iconic monument appears draped in leopard print and tropical foliage fabric, with a giant scarf cascading from the top, transforming the landmark into a towering model against the backdrop of the Seine River. With a captivating use of computer generated graphics, this Inoui Editions luxury scarf campaign faux ooh ad transforms a historic architectural icon into a fresh, relatable spectacle, highlighting Inoui Editions’s creative approach to large-scale brand engagement.

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