Lacoste Sneaker Footsteps Engraved in Paris

This Lacoste fake out-of-home ad opens with an aerial view of Paris, focusing on the Arc de Triomphe. The camera zooms in to show a man walking through the streets in Lacoste Men's L003 2K24 Sneakers. With each step, his shoe print leaves a lasting mark on the pavement, climbing walls, and stretching across a rough concrete path.

The imprint reaches a classic Colonne Morris column, seamlessly transforming into a Lacoste poster. The journey continues along a brick path, with the prints weaving through the streets until the camera pulls back to reveal the entire Parisian cityscape forming a bold, stylized version of the sneaker’s sole. This CGI enhancement emphasises movement, exploration, and self-expression.