FOOH Impact Score:
Solid
Learn moreThis Lacoste fake out of home ad begins with a breathtaking aerial view of Paris, centering on the Arc de Triomphe against the city skyline. This moment cleverly highlights the brand’s dynamic presence in urban culture as the camera zooms in, revealing a man walking confidently through the streets in Lacoste Men's L003 2K24 Sneakers. With each step, his shoe print leaves a lasting mark—first on the pavement, then climbing up walls, and even stretching across a rough concrete path. The imprint reaches a classic Colonne Morris column, seamlessly transforming as a Lacoste poster takes its place. The journey continues along a brick path, with the prints weaving their way through the streets until the camera pulls back to reveal the entire Parisian cityscape forming a bold, stylized version of the sneaker’s sole. As a perfect blend of Captivating storytelling and computer generated imagery product integration, the CGI effects enhancement is designed for emphasizing movement, exploration, and self-expression.
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