FOOH Impact Score:
Outstanding
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In this Nike cgi video, a man's hand appears carrying a Nike shoe and placing it inside a futuristic machine designed for shoe upgrades. The scene unfolds as he walks to a computer interface where he selects the new Nike Dunk Ghost (G) design, triggering the machine to dissolve the previous shoe and begin the upgrade process. With a captivating use of computer generated imagery, this Nike footwear transformation video cgi video reimagines traditional sneaker drops with a sleek 3D-printing sequence and levitating wireless charging moment, highlighting Nike’s forward-thinking product innovation and announcing that pre-orders for the Dunk Ghost and Void models are now open at RTFKT's storefront.