The FOOH Awards winners have been announced! See who took home the top honors.
View Winners

Save to Collection

Nike Shoe Futuristic Machine Upgrade

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Outstanding

Learn more

Credits

Brand: Nike

Agency / Production / VFX: Unknown

Claim Your Work

Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Floating & Flying Objects, Complex Motion, Morphing & Transformation

Surroundings: Houses, Computers, Machines, Interiors, Desktops

Date posted: November 20, 2023

FOOH.com is the biggest cgi video library. If you are the creator of this Nike ad or would like to add your work Submit your work!

In this Nike cgi video, a man's hand appears carrying a Nike shoe and placing it inside a futuristic machine designed for shoe upgrades. The scene unfolds as he walks to a computer interface where he selects the new Nike Dunk Ghost (G) design, triggering the machine to dissolve the previous shoe and begin the upgrade process. With a captivating use of computer generated imagery, this Nike footwear transformation video cgi video reimagines traditional sneaker drops with a sleek 3D-printing sequence and levitating wireless charging moment, highlighting Nike’s forward-thinking product innovation and announcing that pre-orders for the Dunk Ghost and Void models are now open at RTFKT's storefront.

Join the #1 FOOH Newsletter

Exclusive insights on digital storytelling—trusted by top studios & agencies.

Related FOOH Ads

Browse All FOOH Ads