La Martina Announcement Banner Unfurls at Store
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FOOH Impact Score
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C-Tier
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In this La Martina CGI video, a Milan city façade along Corso Garibaldi dramatically shifts as a massive green banner unfurls from the upper levels, overtaking the building’s second and third floors. The ad humorously reimagines a classic Milanese urban structure as a fashion-forward showcase, with the banner revealing key details about La Martina's FW2025/26 collection preview. An engaging piece that masterfully blends creativity with a distinctive take on brand identity.
