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La Martina Announcement Banner Unfurls at Store

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Credits

Brand: La Martina

VFX: Olivari Studios

Metadata

Brand Industry: Fashion & Apparel

Country: Italy

City: Milan

Effect / Animation: Banner

Surrounding: City

Date posted: January 16, 2025

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In this La Martina CGI video, a Milan city façade along Corso Garibaldi dramatically shifts as a massive green banner unfurls from the upper levels, overtaking the building’s second and third floors. The ad humorously reimagines a classic Milanese urban structure as a fashion-forward showcase, with the banner revealing key details about La Martina's FW2025/26 collection preview. An engaging piece that masterfully blends creativity with a distinctive take on brand identity.

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