Pandora Crown Hot Air Balloons Fill the NYC Sky

In this Pandora FOOH campaign, a striking scene begins as a deflated pink hot air balloon shaped like a golden crown rests quietly in the heart of a New York street. The scene unfolds as fire is lit to slowly inflate the balloon, which gradually ascends into the sky just as two massive posters unfurl from nearby buildings—one reading 'THANK YOU' in bold pink and the other featuring a white background with the words 'WE ❤️ YOU'. With an Innovative use of computer generated graphics, this Pandora celebratory message FOOH campaign transforms iconic cityscapes into a fresh, relatable spectacle, highlighting Pandora’s milestone of reaching 10 million followers and promoting a special balloon charm giveaway.