Pandora Crown Hot Air Balloons Fill the NYC Sky
Pandora Crown Hot Air Balloons Over NYC
This Pandora FOOH campaign features a striking scene in a New York street, where a deflated pink hot air balloon, shaped like a golden crown, begins to inflate. As fire is lit, the balloon gradually ascends into the sky.
Simultaneously, two massive posters unfurl from nearby buildings: one displaying 'THANK YOU' in bold pink, and the other, a white background with 'WE ❤️ YOU'. This innovative use of computer-generated graphics transforms iconic cityscapes.
The campaign celebrates Pandora’s milestone of reaching 10 million followers and promotes a special balloon charm giveaway, creating a fresh and relatable spectacle.
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FOOH Impact ScoreOutstanding
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