FOOH Impact Score:
Improvable
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In this McFIT vfx advertising, giant yellow kettlebells and water bottles tower beside Italy’s iconic landmarks, with branded balloons marked with '10' floating above the Colosseum and Milan’s Duomo. The ad humorously reimagines beloved historic monuments with a distinctive fitness twist, as if ancient Rome had its own McFIT membership. A memorable campaign that masterfully blends creativity with a decade-long celebration of brand identity and wellness progress.