Betano Giant Pinball Machine Launches Football

Football Flies Across Marktplatz Leipzig

This Betano VFX advertisement transforms Marktplatz Leipzig into a giant, interactive football arena. The video features an oversized pinball machine installation, co-branded with the Crystal Palace F.C. logo, towering over the square. A man kicks a football into an entryway at its base, initiating a real-world pinball-style challenge.

The camera follows the ball through an elaborate network of transparent tubes, where it races alongside other footballs, guided by mechanical arms and rising flags. The ball navigates spirals and curves before reaching a launching mechanism that propels it across the square into a second Betano installation. Upon entering a rectangular opening at the top, a trophy dramatically rises from the structure, signifying the man's win.

Using innovative augmented reality, this Betano VFX advertising serves as an insightful product showcase for the brand’s UEFA Conference League fan activation.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Betano
Artist:Why CGI

Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
Country:Germany
City:Leipzig
Date posted:May 27, 2026
Source:Instagram