FOOH Impact Score:
Outstanding
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Imagine a massive serpent weaving through a sleeping cityscape to hype up a global tournament. That’s the captivating premise of this Inter vfx advertising featuring the upcoming FIFA Club World Cup. The video unfolds as an aerial shot reveals an oversized snake illuminated by searchlights from a helicopter, slithering across nighttime city blocks toward Bank of America Stadium, where it climbs the structure and coils dramatically at the center of the pitch. Using engaging computer generated imagery, this Inter vfx advertising transforms Charlotte’s skyline into an impactful product showcase.