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ORIFICI Ice Sweeps Across Storefront

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Orefici11

Who we think created this: Gabriele Verga

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Metadata

Brand Industry: Fashion & Apparel

Country: Italy

City: Milan

Effect / Animation: Ice

Surrounding: Shopping Venue

Date posted: November 28, 2024

Source: Instagram

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Imagine a historic Milan boutique encased in a glacial art installation. That’s the magical premise of this ARCTIC LOVE FOOH ad featuring a frozen storefront transformation at Orefici11. The video unfolds as a massive ice sculpture overtakes the luxury boutique's entrance, with shimmering frozen columns rising from the ground and crystalline letters spelling out 'ARCTIC LOVE' suspended mid-air; delicate icicles descend from the top edge of the structure, contrasting perfectly with the warm stone textures of the classic building. Using engaging CGI effects, this ARCTIC LOVE FOOH ad transforms Orefici11 into an innovative product showcase.

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