ORIFICI Ice Sweeps Across Storefront
Orefici11 Arctic Love FOOH
This FOOH CGI advertisement transforms the historic Orefici11 boutique in Milan into a glacial art installation. The video depicts a massive ice sculpture overtaking the luxury boutique's entrance.
Shimmering frozen columns rise from the ground, and crystalline letters spelling 'ARCTIC LOVE' are suspended mid-air. Delicate icicles descend from the top edge of the structure, contrasting with the warm stone textures of the classic building. This ARCTIC LOVE FOOH ad uses CGI effects to showcase the product through an innovative storefront transformation.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Gabriele Verga
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