Watches and Wonders Watches Skating on Ice Rink

In this Watches and Wonders Geneva cgi campaign, a serene winter day in Paris comes to life as an ice rink near the Arcades becomes the stage for an elegant showcase of timepieces. The scene unfolds as skaters glide gracefully among oversized posters announcing Watches and Wonders Geneva, while three massive wristwatches perform sophisticated skating maneuvers—spinning, sliding, and weaving with precise control through the crowd—leaving crisp skid marks that circle the brand’s logo etched in the ice. With a memorable use of computer generated imagery, this Watches and Wonders campaign transforms everyday city skating into a fresh, relatable spectacle, highlighting Watches and Wonders’ invitation to explore the world of watchmaking from April 5–7, 2025.