Watches and Wonders Watches Skating on Ice Rink
Watches Spin, Slide, Weave on Paris Ice
This CGI campaign for Watches and Wonders Geneva depicts a serene winter day in Paris. An ice rink near the Arcades becomes the stage for an elegant showcase of timepieces, with skaters gliding gracefully among oversized posters announcing the event.
Three massive wristwatches perform sophisticated skating manoeuvres—spinning, sliding, and weaving with precise control through the crowd. They leave crisp skid marks that circle the brand’s logo etched in the ice. This memorable use of computer-generated imagery transforms everyday city skating into a fresh, relatable spectacle.
The campaign highlights Watches and Wonders’ invitation to explore the world of watchmaking from April 5–7, 2025.
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Credits
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