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Zara Gift Card Appears Through Fog

Giant Gift Card in a fake-out-of-home ad of Zara View this post on Instagram

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Zara

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Fire & Smoke, Falling Objects, Ice

Surroundings: White House, Christmas Lights, Snow

Date posted: December 17, 2021

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This Zara FOOH campaign begins with white, dissolving snow appearing in front of a white house adorned with Christmas lights. This moment cleverly highlights the joy of giving with a Zara gift card as the snow gradually morphs into a giant Zara gift card with the message 'THIS IS A ZARA GIFT CARD' written on it, standing proudly above the snowy ground. Snow gently falls around it, and the gift card is illuminated by a soft spotlight, creating a warm, festive atmosphere. As a perfect blend of Effective storytelling and computer generated graphics product integration, the CGI enhancement is designed for capturing the holiday spirit.

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