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Zara Gift Card Appears Through Fog

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Credits

Brand: Zara

Agency / Production / VFX: Unknown

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This Zara FOOH campaign begins with white, dissolving snow appearing in front of a white house adorned with Christmas lights. This moment cleverly highlights the joy of giving with a Zara gift card as the snow gradually morphs into a giant Zara gift card with the message 'THIS IS A ZARA GIFT CARD' written on it, standing proudly above the snowy ground. Snow gently falls around it, and the gift card is illuminated by a soft spotlight, creating a warm, festive atmosphere. As a perfect blend of Effective storytelling and computer generated graphics product integration, the CGI enhancement is designed for capturing the holiday spirit.

Metadata

Brand Industry: Retail & Fashion

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Fire & Smoke, Falling Objects, Ice

Surroundings: White House, Christmas Lights, Snow

Posted on December 17, 2021

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