Lacoste Fallen Shoe Hologram
Shoe Cracks Pavement at Palais de Tokyo
This CGI advertisement for Lacoste features a giant L-Guard Breaker CT shoe. The shoe dramatically falls from the sky, landing with significant force at the Palais de Tokyo in Paris.
The ad humorously reimagines urban exploration, with the shoe's powerful impact cracking the pavement. This visual effect effectively showcases the shoe’s strength and durability.
It is a memorable CGI piece that blends creativity with Lacoste’s bold approach to streetwear innovation.
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FOOH Impact ScoreImpressive
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Credits
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