FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Impressive
Learn moreIn this Lacoste CGI ad, a giant L-Guard Breaker CT shoe dramatically falls from the sky, landing with force at the Palais de Tokyo in Paris. The ad humorously reimagines urban exploration with a powerful impact that cracks the pavement, showcasing the shoe’s strength. A memorable CGI effects piece that masterfully blends creativity with Lacoste’s bold approach to streetwear innovation.
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