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Lacoste Fallen Shoe Hologram

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Credits

Brand: Lacoste

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Large Objects, Simple Motion, Falling Objects, Impact

Surroundings: Palais De Tokyo, Eiffel Tower

Date posted: December 8, 2023

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In this Lacoste CGI ad, a giant L-Guard Breaker CT shoe dramatically falls from the sky, landing with force at the Palais de Tokyo in Paris. The ad humorously reimagines urban exploration with a powerful impact that cracks the pavement, showcasing the shoe’s strength. A memorable CGI effects piece that masterfully blends creativity with Lacoste’s bold approach to streetwear innovation.

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