Snitch Shopping Bag Slides From Façade
Phoenix Citadel Mall Facade Flips Open
This Snitch fake out of home advertisement begins with a sweeping aerial view of Sarafa's bustling streets, showcasing motorcycles and cars against a hazy city skyline. The video transitions through Indore's iconic landmarks, including Holkar Stadium, Gandhi Hall, and Rajwada Palace, before arriving at Phoenix Citadel Mall.
At the mall, the arched façade dramatically opens, revealing a bright white space as red curtains retract to display the Snitch logo. Wardrobes filled with apparel emerge, a mannequin appears dressed, and an overhead conveyor line extends outwards. This line then drops a large branded shopping bag, which reads: “DOORS OPEN 16TH SEPT, 2024,” while shirts continue to glide along the conveyor.
Utilising captivating computer-generated graphics, this Snitch men's fashion showcase transforms the shopping mall into a vibrant retail reveal, highlighting the brand's grand opening campaign in Indore.