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Rendoll Giant Bag Lands in London

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FOOH Impact Score

Impressive

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Credits

Brand: Rendoll

Metadata

Brand Industry: Fashion & Apparel

Country: United Kingdom

City: London

Effects / Animations: Simple Motion, Large Objects, Falling Objects, Soft-Body

Surroundings: House of Parliament, Big Ben

Date posted: June 15, 2024

Source: Instagram

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In this Rendoll FOOH campaign, a crisp and detailed view of a London street opens the scene, showcasing the city’s distinct architecture with Big Ben and the Houses of Parliament rising prominently in the background. The scene unfolds as a giant orange Rendoll shopping bag, suspended beneath an orange parachute reading “July 27 and 28,” floats down from the sky and lands gracefully on the road, with the parachute settling beside it while still attached, revealing the Rendoll logo and label in full view to announce the brand’s upcoming London event. With a distinctive use of CGI effects, this Rendoll fashion campaign transforms daily urban scenery into a fresh, relatable spectacle, highlighting Rendoll’s invitation for shoppers to visit the Claret Showroom and explore sizes in person.

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