Paramount Purple Monster Waves from Big Ben
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Imagine Big Ben turning into a portal for imaginary characters. That’s the magical premise of this Paramount Pictures mixed reality ad featuring characters from the movie 'IF'. The video unfolds as a friendly purple monster waves excitedly from inside the iconic clock face while two smaller imaginary friends joyfully float around the upper sections of the tower, interacting with surprised tourists gathered below Westminster. Using innovative computer generated graphics, this Paramount Pictures mixed reality ad transforms one of London’s most historic landmarks into a distinctive product showcase.
