Paramount Purple Monster Waves from Big Ben

This mixed reality ad for Paramount Pictures transforms London's iconic Big Ben into a portal for imaginary characters from the movie 'IF'. The video features a friendly purple monster waving from inside the clock face, while two smaller imaginary friends float around the tower's upper sections.

The CGI-generated characters interact with surprised tourists gathered below Westminster, turning one of London’s most historic landmarks into a distinctive product showcase for Paramount Pictures.