Universal Pictures "Toothless" Lands in Reforma
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In this DreamWorks mixed reality ad, the striking sight of Toothless from "How to Train Your Dragon" circling the Angel of Independence brings a captivating twist to one of Mexico City’s most iconic landmarks. The ad humorously reimagines Paseo de la Reforma as a landing zone for the beloved black dragon, with a computer generated imagery display that captures the character's charm and energy. A creative execution that masterfully blends fun and fantasy with a distinctive nod to urban spectacle, inviting viewers to experience the magic through an interactive AR filter.
