Universal Pictures "Toothless" Lands in Reforma
Toothless Circles Angel of Independence
This DreamWorks mixed reality advertisement features Toothless from "How to Train Your Dragon" circling Mexico City's iconic Angel of Independence. The computer-generated imagery display reimagines Paseo de la Reforma as a landing zone for the black dragon.
The ad blends fantasy with an urban spectacle, capturing the character's charm and energy. Viewers are invited to experience the magic through an interactive AR filter.
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FOOH Impact ScoreOutstanding
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