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Pathé France La Géode Becomes Giant Snow Globe in Paris

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FOOH Impact Score

Solid

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Credits

Brands: Pathé France, La Géode

Who we think created this: Busterwood

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Metadata

Brand Industry: Media & Entertainment

Country: France

City: Paris

Effect / Animation: Projection & Hologram

Surrounding: Cultural Venue

Date posted: December 19, 2024

Source: Instagram

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This La Géode faux ooh ad begins with the iconic silver dome of the Parisian cinema sitting quietly under the night sky as snow begins to fall. This moment cleverly highlights the venue's immersive cinematic capabilities as the dome suddenly transforms into an enormous snow globe, starting with an empty shell that stirs to life with the dramatic appearance of a T-Rex, smoothly transitioning into a graceful whale swimming inside the globe, and culminating in the reveal of a towering sci-fi figure. As a perfect blend of captivating storytelling and dynamic product integration, the CGI enhancement is designed for celebrating the grand reopening of La Géode and inviting audiences to re-experience its one-of-a-kind cinematic magic.

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