Paramount Giant Ghostface on Marble Arch

Imagine Marble Arch turning into a nighttime stage for a slasher icon. That’s the distinctive premise of this Paramount vfx advertising featuring a towering Ghostface installation. The video unfolds as the scene opens on Marble Arch at night, with a giant Ghostface figure seated at the center of the landmark while two spotlights on either side project Ghostface in shifting purple, white, and red tones across the stone; as the camera slowly pans backward, the installation and projections remain steadily illuminated, cars stream past behind the arch, and a lone biker rides across the foreground, all while the haunting display promotes Paramount’s Ghostface takeover at Marble Arch in celebration of Scream 7 in cinemas now. Using engaging VFX, this Paramount vfx advertising transforms the iconic London monument into an impactful product showcase.