Paramount Giant Ghostface on Marble Arch

This Paramount VFX advertisement transforms London's Marble Arch into a nighttime stage for a slasher icon. The video opens on Marble Arch at night, featuring a giant Ghostface figure seated at the landmark's centre. Two spotlights project Ghostface in shifting purple, white, and red tones across the stone.

As the camera slowly pans backward, the installation and projections remain steadily illuminated. Cars stream past behind the arch, and a lone biker rides across the foreground. This haunting display promotes Paramount’s Ghostface takeover at Marble Arch in celebration of Scream 7, now in cinemas.

Using engaging VFX, this Paramount advertisement transforms the iconic London monument into an impactful product showcase.