Caudalie Serum Drop Clears River in Paris

Imagine an oversized bottle of skincare serum cruising along the Seine River. That’s the Captivating premise of this Caudalie FOOH campaign featuring the Vinoperfect Serum. The video unfolds as a river bus carries the giant serum bottle past the Eiffel Tower, surrounded by large floating green grapes. As the boat moves, the oversized dropper releases a single drop into the dark water, which instantly clears the surface, symbolizing the serum’s brightening effect on skin tone. Using CGI effects, this Caudalie FOOH campaign transforms the serene river into an Effective product showcase.