Caudalie Serum Drop Clears River in Paris

This Caudalie FOOH (fake out-of-home) campaign features an oversized bottle of Vinoperfect Serum cruising along the Seine River in Paris. The video shows a river bus carrying the giant serum bottle past the Eiffel Tower, accompanied by large floating green grapes.

As the boat progresses, the oversized dropper releases a single drop into the dark water. This drop instantly clears the river's surface, symbolising the serum’s brightening effect on skin tone. CGI effects were used to transform the river into a product showcase.