Cloud 10 Beauty Skincare Fixes Cracked Pavement
Mini Cooper Smooths Potsdamer Platz
This VFX advertising video for Cloud 10 Beauty features a branded Mini Cooper at The Playce, Potsdamer Platz. The car carries an oversized Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant bottle.
As the Mini Cooper glides past, the bottle's cap opens, and a stream of liquid flows onto the cracked pavement. The road gradually smooths out as the car drives away, humorously reimagining the street as a skin-like surface.
The ad highlights the exfoliant’s skin-smoothing benefits and its role as a beauty essential within Cloud 10 Beauty’s discounted offer, presenting Paula’s Choice as a solution to refine and repair textured surfaces.
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FOOH Impact ScoreSolid
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