FOOH Impact Score:
Impressive
Learn moreImagine a historic cathedral and its surroundings suddenly transforming into a surreal, floating puzzle. That’s the Distinctive premise of this Lenovo mixed reality ad featuring the Yoga Pro 9i powered by Intel® Core Ultra™. The video unfolds as outside the St. Philomena’s Cathedral, a puzzle-piece sphere sculpture and patterned floor tiles unexpectedly break open and float into the air. As the floor pieces begin to rotate in a circular motion, a brilliant light ignites from within the sphere, and the bottom of the ground reveals clear water beneath. Below the floating tiles, a small, green extraterrestrial-like creature appears, watching the surreal spectacle unfold with confusion, while a UFO zooms by overhead. The tiles then gently rotate back into their original position, closing up the open surfaces. The ad transitions to showcase the Lenovo Yoga Pro 9i, powered by Intel® Core Ultra™, showcasing that with this technology, creativity just falls into place. Using Captivating CGI, this Lenovo mixed reality ad transforms an ordinary plaza into an Effective product showcase.
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