Lenovo Puzzle Pieces Sculpture

St. Philomena’s Cathedral Breaks Apart

This Lenovo mixed reality ad features the Yoga Pro 9i, powered by Intel® Core Ultra™. The video begins outside St. Philomena’s Cathedral, where a puzzle-piece sphere sculpture and patterned floor tiles unexpectedly break open and float into the air.

As the floor pieces rotate circularly, a brilliant light ignites from within the sphere, revealing clear water beneath the ground. A small, green extraterrestrial-like creature appears below the floating tiles, observing the spectacle with confusion, while a UFO zooms overhead. The tiles then gently rotate back into their original position, closing the open surfaces.

The ad transitions to showcase the Lenovo Yoga Pro 9i, powered by Intel® Core Ultra™, conveying that with this technology, creativity just falls into place. This CGI mixed reality ad transforms an ordinary plaza into an effective product showcase.

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Credits

Brand:Lenovo

Metadata

Work Type: FOOH
Country:India
City:Mysore
Date posted:April 8, 2024
Source:Instagram