Tricorp Workwear Crane Restores Rome’s Colosseum

Tricorp Workwear Restores Rome’s Colosseum

This CGI campaign for Tricorp Workwear features a high-visibility construction worker confidently guiding a towering crane. The crane lifts a colossal, stone-carved segment into Rome's ancient Colosseum, seamlessly restoring the historic landmark.

The advertisement humorously reimagines the long-damaged amphitheatre as a typical job site, made accessible through the gear and determination of a modern-day professional. This dynamic concept blends humour and creativity with a memorable twist on workwear innovation.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Italy
City:Rome
Date posted:June 5, 2024
Source:Instagram