Tricorp Workwear Crane Restores Rome’s Colosseum
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FOOH Impact Score
Improvable
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A
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C-Tier
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In this Tricorp Workwear CGI campaign, a high-visibility construction worker confidently guides a towering crane as it lifts a colossal, stone-carved segment into Rome's ancient Colosseum, seamlessly restoring the historic landmark. The ad humorously reimagines the long-damaged amphitheater as a typical job site, made accessible through the gear and determination of a modern-day professional. A dynamic concept that masterfully blends humor and creativity with a memorable twist on workwear innovation.
