Desigual Handbag Rolls Down on Wheels
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine Rodeo Drive turning into a fashion runway with no models in sight. That’s the captivating premise of this Desigual FOOH campaign featuring their distinctive white polka dot handbag. The video unfolds as the bag appears seemingly weightless, perched atop a vintage Ford Mustang cruising beneath the iconic palm trees of Beverly Hills, a golden-hour glow reflecting off its surfaces while a retro California license plate adds nostalgic flair. Using innovative computer generated graphics, this Desigual FOOH campaign transforms a passing scene into an authentic product showcase.
