Karl Lagerfeld Tote Bag Rises on the Roundabout
C
FOOH Impact Score
Improvable
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A
B
C-Tier
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In this Karl Lagerfeld Jeans CGI campaign, a giant electric blue tote bag appears to levitate inside a massive transparent display case set in the middle of Madrid’s Plaza de Cibeles. The ad dramatically reimagines the bustling roundabout as an urban museum, with the oversized fashion accessory presented as both a design marvel and a symbol of bold city style. A vibrant execution that masterfully blends drama and creativity with a memorable twist on urban fashion statements.
