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Improvable
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In this Karl Lagerfeld Jeans CGI campaign, a giant electric blue tote bag appears to levitate inside a massive transparent display case set in the middle of Madrid’s Plaza de Cibeles. The ad dramatically reimagines the bustling roundabout as an urban museum, with the oversized fashion accessory presented as both a design marvel and a symbol of bold city style. A vibrant execution that masterfully blends drama and creativity with a memorable twist on urban fashion statements.
Karl Lagerferld
Victoria’s Secret
Victoria’s Secret
Takis
Celio
Iberdrola
B travel
Dunlop Tennis +
Haier