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Videoland Giant Máxima Banner in Dam Square

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FOOH Impact Score

Solid

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Credits

Brand: Videoland

Who we think created this: Orthodoxx

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Metadata

Brand Industry: Media & Entertainment

Country: Netherlands

City: Amsterdam

Effect / Animation: Banner

Surroundings: Royal Palace of Amsterdam, City

Date posted: April 20, 2024

Source: Instagram

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In this Videoland vfx advertising, the experience opens with a virtual video call interface shimmering into view above Amsterdam’s Dam Square, seamlessly integrated with the historic cityscape. The scene unfolds as the streaming series 'Máxima' takes center stage, with digital promotional banners adorning the Royal Palace and surrounding buildings, immersing passersby in a digital retelling of the Dutch royal family’s story. With an innovative use of computer generated graphics, this Videoland streaming promo vfx advertising transforms well-known Dutch landmarks into a fresh, relatable spectacle, highlighting Videoland’s strategy to bridge digital storytelling with national heritage.

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