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Merbag Balloons Lift Mercedes at Duomo di Milano

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FOOH Impact Score

Solid

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Credits

Brand: Merbag

Production Company: DrawLight

VFX: DrawLight

Sound: DrawLight

Metadata

Brand Industry: Automotive

Country: Italy

City: Milan

Effects / Animations: Floating & Flying Objects, Rigid-Body, Banner, Cloth

Surroundings: Duomo Di Milano, Piazza Del Duomo, Galleria Vittorio Emanuele II

Date posted: July 31, 2024

Source: Instagram

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Imagine the Duomo di Milano doubling as a luxury vehicle landing pad—that’s the distinctive premise of this Merbag fake out of home ad featuring a Mercedes AMG G 63. The video unfolds as the scene opens on the bustling Piazza del Duomo, where tourists and locals mingle amid historic architecture, before the camera smoothly shifts to a black Mercedes AMG G 63 being gently lowered into the square by four massive black balloons, each branded with Merbag’s mark. As the vehicle lands seamlessly, the angle changes to the nearby Galleria Vittorio Emanuele II, where a sleek black banner fluidly unfurls to reveal the Merbag logo. Using computer generated imagery, this Merbag fake out of home ad transforms Milan’s cultural icons into a memorable product showcase.

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