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Visit Dubai Cityscape Covered in Snow

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FOOH Impact Score

Impressive

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Credits

Brand: Visit Dubai

Who we think created this: jilrock1

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Metadata

Brand Industry: Travel & Hospitality

Country: UAE

City: Dubai

Effects / Animations: Building Transformation, Ice

Surroundings: Burj Khalifa, City

Date posted: January 17, 2024

Source: Instagram

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This Visit Dubai FOOH ad begins with a snow-covered panorama of the Dubai skyline, where the Burj Khalifa rises through a veil of frost and cable cars glide above winter-cloaked streets. This moment cleverly highlights the destination’s capacity to inspire imagination as the city’s luxury vehicles coast through icy roads, palm trees shimmer with frost, and a phone display shows an uncanny -10°C temperature. As a perfect blend of engaging storytelling and memorable product integration, the computer generated imagery enhancement is designed for sparking curiosity and promoting Dubai as an ever-evolving travel destination.

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