Palm Tree Beach Club Medallion Worn by MGM Grand Lion
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this MGM Grand Las Vegas vfx advertising, the iconic bronze lion statue at the resort’s entrance is transformed with a glowing Palm Tree Beach Club medallion swinging proudly around its neck. The ad humorously reimagines this landmark guardian of the Strip with a promotional twist, showcasing the lion as a new ambassador for the hotel’s latest poolside venue. A fun concept that masterfully blends creativity with a distinctive nod to brand identity.
