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Von Köck Giant Claw Machine Drops Giant Ring

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Credits

Brand: Von Köck

Who we think created this: physixe

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Metadata

Brand Industry: Fashion & Apparel

Country: Austria

City: Vienna

Effects / Animations: Large Objects, Simple Motion

Surrounding: City

Date posted: December 13, 2023

Source: Instagram

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Imagine a historic Viennese landmark becoming an elaborate jewelry vending machine. That’s the creative premise of this Von Köck fake out of home ad featuring a mechanical claw that delivers diamond jewelry from a glowing vault to the streets. The video unfolds as Von Köck's iconic storefront transforms into a golden chamber with ribbed arches, where a precise, golden claw extracts shimmering pieces from a bed of gemstones and crystals, elevating them through the structure until they reappear as a glittering eternity ring embedded in the pavement. Using innovative computer generated graphics, this Von Köck fake out of home ad transforms a traditional boutique into a captivating product showcase.

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