FOOH Impact Score:
Impressive
Learn moreThis Zara cgi ad begins with Zara items spotted in New York, setting the stage for a larger-than-life transformation. This moment cleverly highlights the brand's presence in the city as the New York skyline is turned into a giant Zara factory. Skyscrapers become reimagined mechanical structures holding oversized boots and bags, while conveyor belts transport fashion pieces, and black coats hang dramatically from buildings. The entire skyline evolves into a dynamic representation of Zara’s influence, bringing fashion to life within the cityscape. As a perfect blend of Memorable storytelling and Effective product integration, the CGI enhancement is designed for showcasing Zara’s connection to urban style.
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