FOOH Impact Score:
Outstanding
Learn moreThis Adidas fake out of home ad begins with a wide shot of São Paulo’s bustling city center, where towering high-rise buildings stretch along the avenue. This moment cleverly highlights the bold presence of the Adidas XLG shoe as a gigantic white sneaker glides down the road like a car, soon to be overtaken by another massive sneaker, both cruising powerfully toward the heart of the city. As a perfect blend of creative storytelling and fun product integration, the VFX enhancement is designed for building excitement around the Adidas XLG campaign and driving engagement through direct app and link access.
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