Adidas Shoes Driving Through Street
Adidas XLG Shoes in São Paulo
This fake out-of-home advertisement for Adidas XLG shoes opens with a wide shot of São Paulo’s bustling city centre, showcasing towering high-rise buildings along the avenue.
A gigantic white Adidas XLG sneaker is seen gliding down the road like a car, soon to be overtaken by another massive sneaker. Both shoes cruise powerfully towards the heart of the city, creating a blend of creative storytelling and product integration.
The VFX enhancement aims to build excitement around the Adidas XLG campaign and drive engagement through direct app and link access.
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FOOH Impact ScoreOutstanding
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Credits
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