FOOH Impact Score:
Outstanding
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In this FC Porto mixed reality ad, the scene opens at an access point within Estádio do Dragão, where an oversized standee displaying "13 Dez" marks the pitch as a football-shaped balloon begins to fall from above. The scene unfolds as the camera shifts to an aisle and later to the player tunnel, where more balloons descend around the standee; the focus then moves to the stadium as branded balloons—first with the FCP logo, then WAXTAP—drop and bounce into the air before drifting upward. With an engaging use of VFX, this FC Porto Champions League campaign transforms a simple stadium walkthrough into a resonant spectacle, highlighting FC Porto’s promotion of their UEFA Champions League match against FC Shakhtar on December 13, 2023.