CeraVe Cream on Parachute Lands on a Rock
CeraVe Cream Lands on Raouche Rocks
This fake out-of-home (FOOH) CGI advertisement features a massive CeraVe Moisturizing Cream bottle descending via parachute. The scene unfolds over Raouche Rocks in Beirut, captured in a breathtaking aerial shot.
The ad humorously re-imagines the iconic Lebanese coastal landmark as a landing zone for skincare, with the oversized product drop symbolising CeraVe’s official arrival. This dynamic campaign blends humour and creativity with a clear message about accessibility and expansion.
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FOOH Impact ScoreSolid
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Credits
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