CeraVe Cream on Parachute Lands on a Rock
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this CeraVe fake out of home ad, a breathtaking aerial shot over Raouche Rocks in Beirut reveals a massive CeraVe Moisturizing Cream bottle gracefully descending beneath a parachute. The ad humorously reimagines the iconic Lebanese coastal landmark as a landing zone for skincare, with a massive product drop signaling CeraVe’s official arrival. A dynamic campaign that masterfully blends humor and creativity with a clear message about accessibility and expansion.
