Trimalhas Giant Invisible Figure Wears Knits In Milan
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FOOH Impact Score
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In this Trimalhas CGI campaign, an invisible figure clad in striped yellow pants and a purple jacket descends dramatically from the sky onto Milan’s Galleria Vittorio Emanuele II, its presence marked only by the brand’s distinctive footwear. The ad humorously reimagines the historic Italian architecture as a landing pad for Trimalhas, making a striking entrance that symbolizes the Portuguese knitwear brand’s bold arrival into Milan’s fashion scene. A memorable moment that masterfully blends creativity and brand identity with computer generated graphics.
