FOOH Impact Score:
Solid
Learn moreThis Drykorn fake out of home ad begins with a group of friends enjoying a peaceful sunset on a rooftop when, out of nowhere, a black Drykorn Puffer Jacket floats in front of them. This moment cleverly highlights the brand’s creativity as the friends watch in surprise while the jacket slowly begins to inflate, growing larger and larger. Without warning, it bursts into pieces, and the synthetic insulation inside, made of polyester fibers, forms the word 'DRYKORN' in mid-air. The fibers hover for a moment before slowly dissolving, leaving the friends in awe of the unexpected and surreal spectacle before them. As a perfect blend of Insightful storytelling and CGI effects, the enhancement is designed for promoting the brand’s new gift guide on their website.
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