Ralph Lauren Giant Model Sitting on Rooftop
Ralph Lauren Rooftop Holiday Transformation
This fake out-of-home (FOOH) CGI advertisement for Ralph Lauren features a towering fashion model seated cross-legged on the rooftop of their New York flagship store during the holiday season. She is depicted watching the bustling street below.
Around the model, elegant deep blue boxes tied with red ribbons and a sleek black Ralph Lauren bag are arranged. Gleaming golden balls spill across the rooftop, with some tumbling over the edge. This computer-generated imagery transforms the urban storefront into an innovative product showcase.
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FOOH Impact ScoreImpressive
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Credits
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