Samsung Robot Places Sticker Ad on Surface
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In this Samsung CGI campaign, a robot strides confidently towards the steps of the Kölner Dom in Germany, clutching a distinctive sticker as crowds mill around the urban plaza. The scene unfolds as the robot carefully peels and places a sticker on a concrete surface that reads '#LETS PLAY WITH SAMSUNG,' officially kicking off the promotion for GamesCom 2025, scheduled for August 20–24, 2025. With a captivating use of computer generated imagery, this Samsung digital activation CGI campaign transforms the historic backdrop of Cologne Cathedral into a fresh, relatable spectacle, highlighting Samsung’s immersive engagement with global gaming culture.
