Samsung Robot Places Sticker Ad on Surface
Robot Stickers Kölner Dom Plaza
This Samsung CGI campaign features a robot confidently approaching the steps of the Kölner Dom in Germany. Amidst a bustling urban plaza, the robot carefully peels and places a sticker onto a concrete surface.
The sticker reads '#LETS PLAY WITH SAMSUNG,' marking the official launch of the promotion for GamesCom 2025, scheduled for August 20–24, 2025. This digital activation uses computer-generated imagery to transform the historic Cologne Cathedral backdrop.
The campaign highlights Samsung’s immersive engagement with global gaming culture through a fresh and relatable spectacle.
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