FOOH Impact Score:
Outstanding
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In this Disney cgi ad, the scene opens with a replica of the Statue of Liberty, eerily transformed as an alien parasite coils around its face, with the Eiffel Tower standing tall in the distance. The scene unfolds as the camera shifts to the statue of Napoleon Bonaparte at Hôtel des Invalides, where the same creature wraps tightly around his visage, then moves to Jeanne d'Arc, similarly overtaken by the foreign invader, promoting the intense storyline of Alien: Earth, now streaming on Disney Plus. With an engaging use of VFX, this Disney drama cgi ad transforms historical icons into a fresh, relatable spectacle, highlighting Disney’s push to blend sci-fi thrill with cultural symbols in their latest promotional campaign.