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Solid
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Imagine Piccadilly Circus turning into a fashion runway overnight. That’s the distinctive premise of this H&M cgi video featuring branded double-decker buses. The video unfolds as a wide-angle street view reveals two H&M-branded buses wrapped in bold ‘H&M&180: THE LONDON ISSUE’ graphics traveling in opposite directions, seamlessly merging movement and messaging in the heart of the city during London Fashion Week on September 18, 2025. Using dynamic computer generated graphics, this H&M cgi video transforms London’s streets into a resonant product showcase.
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