Louis Vuitton Chinese New Year Dragon

Dragon Kicks Ball Above Chinese City

This CGI advertisement features a majestic green dragon, crafted from paper and adorned with the Louis Vuitton monogram canvas pattern. It emerges from the clouds above a bustling Chinese city, soaring above the skyline and weaving between skyscrapers.

The dragon playfully kicks a golden ball with its tail behind the trees, then reappears to catch the ball mid-air before drifting away and vanishing into the clouds. This computer-generated imagery celebrates the Lunar New Year.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:China
Date posted:January 7, 2024
Source:Instagram