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Louis Vuitton Chinese New Year Dragon

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Credits

Brand: Louis Vuitton

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: China

City: Unknown

Theme: Chinese New Year

Effects / Animations: Large Objects, Floating & Flying Objects, Complex Motion, Character Animation, Bouncing

Surrounding: Skyscrapers

Date posted: January 7, 2024

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This Louis Vuitton cgi ad begins with a majestic green dragon, seemingly crafted from paper, emerging from the clouds above a bustling Chinese city, adorned with the Louis Vuitton monogram canvas pattern. This moment cleverly highlights the fusion of tradition and luxury as the dragon soars above the skyline, weaving between skyscrapers before playfully kicking a golden ball with its tail behind the trees. As it reappears, the dragon catches the ball mid-air before drifting away, gradually vanishing into the clouds. As a perfect blend of Captivating storytelling and Engaging product integration, the computer generated imagery enhancement is designed for celebrating the Lunar New Year with elegance and style.

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