FOOH Impact Score:
Outstanding
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In this Nike CGI campaign, the ad opens with a calm street view of London, as people walk and vehicles pass by, all seen from the inside of a moving tram. The scene unfolds as a massive Nike running shoe slams down on a red 3D billboard that spans the entire façade of a city building, each powerful stomp triggering a visible ripple across the billboard surface. With a captivating use of computer generated imagery, this Nike running shoe CGI campaign transforms an everyday cityscape into a fresh, relatable spectacle, highlighting Nike’s focus on dynamic engagement and product energy.