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Nike Running Shoe Stomping on 3D Billboard

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Nike

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: England

City: London

Effects / Animations: Building Transformation, Large Objects, Soft-Body, Simple Motion, Floating & Flying Objects

Surroundings: Streets, Vehicles, Trams, Buildings

Date posted: April 26, 2025

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In this Nike CGI campaign, the ad opens with a calm street view of London, as people walk and vehicles pass by, all seen from the inside of a moving tram. The scene unfolds as a massive Nike running shoe slams down on a red 3D billboard that spans the entire façade of a city building, each powerful stomp triggering a visible ripple across the billboard surface. With a captivating use of computer generated imagery, this Nike running shoe CGI campaign transforms an everyday cityscape into a fresh, relatable spectacle, highlighting Nike’s focus on dynamic engagement and product energy.

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