BOSS Double B Giant Sewing Machine

Imagine a giant sewing machine tirelessly working on the facade of a flagship store. That’s the Engaging premise of this BOSS FOOH ad featuring an enormous embroidery display. The video unfolds as, in a created open space on the second-floor facade of the BOSS Store on the famous Avenue des Champs-Élysées in Paris, a giant sewing machine is busy at work, embroidering a piece of cloth with the Double B monogram. As the work advances, the cloth slides down to the lower level of the facade, revealing its design. The video highlights the double B monogram as a symbol of what BOSS represents and invites the Paris-based customer to visit their store for a memorable experience. Using computer generated imagery, this BOSS FOOH ad transforms the storefront into an Innovative product showcase.