BOSS Double B Giant Sewing Machine

This BOSS FOOH ad features an enormous embroidery display on the facade of the BOSS Store on Avenue des Champs-Élysées in Paris. A giant sewing machine is depicted working in a created open space on the second-floor facade, embroidering a piece of cloth with the Double B monogram.

As the work progresses, the embroidered cloth slides down to the lower level of the facade, revealing its design. The video highlights the Double B monogram as a symbol of BOSS and encourages Paris-based customers to visit the store. Computer-generated imagery transforms the storefront into an innovative product showcase.