FOOH Impact Score:
Impressive
Learn moreLearnings
- Make us wait - for algorhythm friendly watch through
- Augment the world with wonder - make the impossible feel real
- Make the first frame count - putting brand front and centre keeps the message clear
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Imagine a giant sewing machine tirelessly working on the facade of a flagship store. That’s the Engaging premise of this BOSS FOOH ad featuring an enormous embroidery display. The video unfolds as, in a created open space on the second-floor facade of the BOSS Store on the famous Avenue des Champs-Élysées in Paris, a giant sewing machine is busy at work, embroidering a piece of cloth with the Double B monogram. As the work advances, the cloth slides down to the lower level of the facade, revealing its design. The video highlights the double B monogram as a symbol of what BOSS represents and invites the Paris-based customer to visit their store for a memorable experience. Using computer generated imagery, this BOSS FOOH ad transforms the storefront into an Innovative product showcase.
BOSS
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Printemps
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Melissa
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Longchamp
Printemps