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Multishow Lady Night Laser Show

A
FOOH Impact Score

Impressive

S A-Tier B C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brands: Multishow, Tata Werneck, Globoplay

Agency: metaKosmos

Production Company: metaKosmos

VFX: metaKosmos

Sound: metaKosmos

Metadata

Brand Industry: Media & Entertainment

Country: Brazil

City: Unknown

Effect / Animation: Projection & Hologram

Surroundings: City, Buildings, Roads, Train, Cars

Date posted: October 14, 2024

Source: Instagram

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This Multishow FOOH ad begins with a distant nighttime view of a bustling city where cars glide along brightly lit roads. This moment cleverly highlights the excitement around the new season of Lady Night as the camera zooms toward a city building that launches a vivid pink laser into the sky, initially forming the iconic cat logo before transitioning into the Lady Night text display, while a train subtly passes in the foreground. As a perfect blend of distinctive storytelling and captivating product integration, the VFX enhancement is designed for promoting the premiere of Lady Night on October 14, 2024, on Multishow and Globoplay.

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