AMI Alexandre Mattiussi Fireworks Light Up Paris
Eiffel Tower Forms a Heart
This AMI Alexandre Mattiussi CGI campaign for the Spring-Summer 2025 Collection features the Eiffel Tower bursting into fireworks to craft a glowing heart in the sky.
The video opens with a black-and-white striped lighthouse against a nighttime skyline, as colourful fireworks illuminate the city in the background. The Eiffel Tower becomes a focal point when one of the explosions blossoms into a heart that shines from its peak.
Using captivating CGI effects, this campaign transforms Paris’ iconic landmarks into an engaging product showcase.
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Credits
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