Ralph Lauren Golden Dragon Leans Above the Store
Dragon Guards New Year Fireworks
This FOOH CGI advertisement for Ralph Lauren features a golden dragon perched atop the iconic Ralph Lauren building. Its shimmering scales glow under the city lights, overseeing a festive New Year scene.
The mythical creature guards the celebration with a distinctive fashion presence, as bursts of red and gold fireworks light up the night sky. This dynamic campaign blends elegance and tradition with creative storytelling through striking CGI effects.
S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Skechers Crossed Legs Come Out of Shoebox
Pull&Bear Colorful Inflatable Character on Rooftop
Under Armour Running Shoe Glides Above Runners
Pull&Bear Black Spider Crawls Around Store
Maison Kitsuné Silver Fox Floats into the Air
Magicbee Giant Mannequin Spins Into New Outfits
Prada Robot Tiptoes Through NYC Avenue
Ralph Lauren Polo Bear Riding on Top of Bus in Paris
Marc Jacobs Giant Model Picks Up Red Tote Bag
American Eagle Sand Man Sits Above Building
Synergy Studio
Dubai Dragon Drone Show at Burj Al Arab
Burga Giant Clay Figures Take Over Cities