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Ralph Lauren Golden Dragon Leans Above the Store

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Outstanding

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Credits

Brand: Ralph Lauren

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Theme: Chinese New Year

Effects / Animations: Character Animation, Large Objects, Fireworks & Droneshows

Surroundings: Buildings, Shops

Date posted: February 10, 2024

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In this Ralph Lauren FOOH ad, a captivating golden dragon perches atop the iconic Ralph Lauren building, its shimmering scales glowing under the city lights as it watches over a festive New Year scene. The ad dramatically reimagines this mythical creature guarding the celebration with a distinctive fashion presence, punctuated by bursts of red and gold fireworks lighting up the night sky. A dynamic campaign that masterfully blends elegance and tradition with creative storytelling through striking CGI effects.

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