Adidas Trionda Ball Bounces Through São Paulo
Ball Plummets Into Construction Pit
This Adidas fake out-of-home ad features a semi-trailer truck carrying a massive Trionda ball through a busy São Paulo street. The oversized red, blue, and green-patterned ball then bounces off the trailer and navigates the urban landscape.
The ball's journey culminates near an excavation site outside Eldorado Mall, where CCTV footage captures it dramatically plummeting into a deep construction pit, witnessed by spectators and parked cars. This innovative use of computer-generated graphics transforms an ordinary city setting into a distinctive, street-level moment.
The promotion showcases Adidas' upcoming football innovation, underscoring the brand's bold entrance into the 2026 FIFA World Cup.
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Credits
Brand:
Artist:Vertex CGI
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