FOOH Impact Score:
Solid
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In this OYSHO CGI campaign, a giant oversized OYSHO tennis ball bounces energetically past the Colosseum in Rome. The ad humorously reimagines the city’s most historic landmarks—including St. Peter's Basilica, Trinità dei Monti, and the Foro Italico—as part of a scenic rally showcasing OYSHO’s new role as Technical Sponsor of the BNL Italy Major Premier Padel. A dynamic concept that masterfully blends humor and creativity with a distinctive take on sportswear branding.