PUMA Soccer Balls Stuck in Different Landmarks

Imagine two enormous soccer balls turning global landmarks into art installations. That’s the dynamic premise of this FENTY x PUMA FOOH ad featuring oversized silver balls promoting their latest collaboration. The video unfolds as the scene opens with the Fenty Beauty headquarters in New York, where two massive silver FENTY X PUMA soccer balls roll across the rooftop and tumble onto the street below. The first one lands and rolls smoothly, while the second appears deflated as it bounces into the first. The pair float slowly and softly as they bounce towards a nearby building. From there, they make their way to Paris, where one remains puffed and the other visibly deflated, both wedged within the iconic Arc de Triomphe as cars whirl past. In Shanghai, they appear delicately stuck between traditional rooftops at Yu Garden, drawing the gaze of pedestrians. The journey continues to London, where one ball balances on the other at the Leadenhall Market entrance, then closes at Rihanna’s childhood home in Bridgetown, Barbados, where one ball rests and the other gently rolls off the rooftop. Using memorable computer generated graphics, this FENTY x PUMA FOOH ad transforms international backdrops into an engaging product showcase.