PUMA Soccer Balls Stuck in Different Landmarks

This FENTY x PUMA FOOH ad features two oversized silver soccer balls, promoting their latest collaboration by transforming global landmarks into art installations. The video begins at the Fenty Beauty headquarters in New York, where the massive balls roll off the rooftop and onto the street. One lands smoothly, while the second, appearing deflated, bounces into the first before both float towards a nearby building.

The journey continues to Paris, where the balls are wedged within the Arc de Triomphe, one puffed and the other deflated. In Shanghai, they are delicately stuck between traditional rooftops at Yu Garden. In London, one ball balances on the other at the Leadenhall Market entrance. The ad concludes at Rihanna’s childhood home in Bridgetown, Barbados, with one ball resting and the other rolling off the rooftop. These memorable computer-generated graphics create an engaging product showcase against international backdrops.