Tríade CT Giant Kettlebell Falls Outside Gym
Solid
Credits
Brand: Tríade CT
Agency: Tríade CT
Production Company: Nimbus VFX
VFX: Nimbus VFX
Creative Director: Filipe Louzado
Sound: Nimbus VFX
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Imagine a quiet city gym becoming the stage for a surreal fitness moment. That’s the captivating premise of this Tríade CT mixed reality ad featuring a bold new invitation to join their energetic training community. The video unfolds as the camera glides across the Tríade gym in Eunápolis, slowly zooming in as a man steps out of the doorway, scanning his surroundings with curiosity—until a giant grey kettlebell suddenly crashes down beside him from the sky. Startled but composed, the man confidently points at the kettlebell and strikes a signature power pose as the scene fades. Using innovative computer generated graphics, this Tríade CT mixed reality ad transforms a quiet gym entrance into an engaging product showcase.







