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Tríade CT Giant Kettlebell Falls Outside Gym

B
FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Tríade CT

Agency: Tríade CT

Production Company: Nimbus VFX

VFX: Nimbus VFX

Creative Director: Filipe Louzado

Sound: Nimbus VFX

Metadata

Brand Industry: Sports & Recreation

Country: Brazil

City: Eunápolis

Effects / Animations: Cloth, Large Objects, Reveal & Unboxing

Surrounding: Gym

Date posted: April 29, 2025

Source: Instagram

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Imagine a quiet city gym becoming the stage for a surreal fitness moment. That’s the captivating premise of this Tríade CT mixed reality ad featuring a bold new invitation to join their energetic training community. The video unfolds as the camera glides across the Tríade gym in Eunápolis, slowly zooming in as a man steps out of the doorway, scanning his surroundings with curiosity—until a giant grey kettlebell suddenly crashes down beside him from the sky. Startled but composed, the man confidently points at the kettlebell and strikes a signature power pose as the scene fades. Using innovative computer generated graphics, this Tríade CT mixed reality ad transforms a quiet gym entrance into an engaging product showcase.

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