FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Improvable
Learn moreLearnings
- Augment, don't overhaul - An engaging scene with a cleverly inserted product will always do better than a product on a stage
- Lead with the architectural icon - recognition leads to attention, use it from the first frame or risk losing the viewer
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In this LG CGI campaign, a woman jogging through a sunlit park pauses as she encounters an enormous LG Gram Pro laptop, dramatically enlarged and embedded into the landscape. The ad humorously reimagines the iconic Hollywood sign as the backdrop to a surreal moment where stepping onto the oversized touchpad triggers captivating computer generated graphics—visually showcasing the laptop’s built-in AI capabilities. A dynamic CGI campaign that masterfully blends creativity with a bold twist on smart technology's place in everyday life.
LG
LG
LG
LG
LG
Arzum OKKA
Burger King
Honor